Choi Jeong-Hwa (b. 1961 Seoul, South Korea) is an artist and designer whose work moves between the disciplines of visual art, graphic design, industrial design and architecture. Inspired by the harmony and chaos of the urban environment, Choi undermines the hierarchy of the museum by installing his pieces on the outside of buildings.

His playful practice comments on the privileged environment of art institutions and questions the prized status of artworks amidst a consumer-frenzied world. He is well known for large scale surreal installations from found objects. He constructed a 10-storey building installation made from 1,000 discarded doors, and decorated Seoul’s Olympic Stadium with garlands made from 2 million pieces of trash, transforming the building’s surface into glittering, jeweled structure. In his other pieces, he explores ideas of artificiality and permanence through the use of plastic, food, and flowers.

Choi participated in many Art festivals and exhibitions. He was the Korean representative in “Secret Beyond the Door”(2005), at Venice Biennale, Italy. Most recently he participated in the Bangkok Art Biennale (2018), The Asia Pacific Triennial (2015) at QAGOMA and has held a solo exhibition Choi Jeong Hwa: Happy Together (2016) at the Kiasma Museum of Contemporary Art, Helsinki. He declines to categorize his work, leaving the audience to define his pieces at a personal level, as his motto states: “My art is your heart”.