INJURY is an Australian interdisciplinary brand of fashion, music and art collectibles that merges realities, founded in Sydney by Creative Director Eugene Leung. Known for their unconventional approach to story-telling, together with REAL PARENT, they have created the first-ever 100% CGI Fashion Show ‘The Butterfly’s Dream’ in the continent in Year 2021 and their groundbreaking fashion film trilogy marked major milestones in CGI and Metaverse Movements in Australia, earning multiple accolades at international film festivals. As a sustainable-conscious brand, the design duo Eugene Leung and Dan Tse incorporated digital clothing simulation into their creation process to cut down carbon emission and wastage during the usual clothing sampling process by 80%.